Market Research

Market Research is the collection and analysis of information about markets, organizations and people to support better business decisions. In today's competitive business environment, the more knowledge you have about your customers, the more likely you are to succeed.

Some of the key questions for which business owners need answers include: who is my competition?, how should my product or service evolve?, which distribution strategy really works?, where are my strengths in the marketing mix? and what are key factors for success?

Cascadia Consulting believes that market research is vital for most businesses, whether they are looking to exploit a new commercial opportunity, grow their existing customer base or establish a new presence in the US market. From discovering a gap in the market to insuring customer satisfaction and planning effective marketing campaigns, research can provide the market intelligence needed to encourage success, enhance competitiveness and optimize profits.

What can market research do for your company?

Helping businesses better understand their customers:		Effective market research can also help businesses to
Through 'usage' and 'attitude' studies, organizations are		gain an understanding of the competition. By embarking
able to asses a range of intangibles - such as the level		on competitor analysis, usually based on desk
of contentment among customers or individual		research, organizations are able to examine the
preferences - thereby helping to secure customer loyalty		strengths and weaknesses of their main competitors
As a result, you can more effectively target resources at		and also emerging, smaller rivals. Consequently you can
particular groups or better understand their purchasing		often learn from other's mistakes - or successes - and
patterns.		thus target new markets or business opportunities.

In addition, market research can help in the		Internally, market research can be used to learn about
development of new products or services. Product		and monitor satisfaction and morale amongst the team.
development research is widespread and enables		It can help to improve internal communications, identify
businesses to identify the most lucrative areas for a new		areas of dissatisfaction and highlight internal activities
product or service. It can also help to determine the		and initiatives which could help to boost individual and
most appropriate and profitable launch program, as well		team performance.
as ongoing activity to support the sales effort such as
advertising, promotion or public relations.		Contact us to learn more about market research services.

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